Personalised Strategy
One-to-one development shaped to your goals, your sound and where you actually are right now. No cookie-cutter curriculum.
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Mentoring
Industry expertise that transforms careers.
Twenty-five years in this industry: DJ, producer, engineer, label boss, and then artist development. I have lived every stage of the electronic music journey, including the parts nobody posts about. Whether you are navigating a first release or planning the next milestone, this is not production advice. It is career development from someone who has walked every path in it.
The Desk
How It Actually Works
Your Session.
My Desk.
My Desk.
01The Complete Journey
25+Years in the industry, bedroom producer to professional
100Built Fierce Animal into a top-100 label
500+Artists mentored, from beginners to signed professionals
10,000+Hours on every side of the artist’s journey
Why this is different
Most mentors teach theory. I teach from scars.
I am a featured educator for Pyramind, Ableton, SAE, Sonic Academy and Abletunes, so there is real teaching methodology behind this, not just war stories. But the value is that the methodology is attached to someone who built a label, worked with brands like Nike and Sony, got records supported on BBC Radio 1, and also made every expensive mistake on the way there. You get the map and the marked hazards.
02The Programs
Three Ways
In
Limited intake. These are one-to-one, so there are only so many at a time. Every one starts with an application, because a bad fit wastes both of us.
Void To Vision
$2,500 · 8 weeksComplete artist transformation
Eight weeks of comprehensive mentoring covering technical mastery, business strategy and industry connection. From bedroom producer to signed professional: the whole arc, in order, on your own material. By the end you can finish a record without me, and you know where to send it.
- Weekly one-to-one sessions
- Sound design & arrangement
- Mixing & finishing technique
- Release & catalogue strategy
- Session feedback between calls
- Strategic introductions
Industry Insider
$1,800 · 6 weeksBusiness & connections focus
Six weeks on label relationships, networking and release tactics. The unwritten rules, the common pitfalls, and access to the network that actually matters: A&Rs, label heads and industry professionals who can move a career forward. For an artist who can already finish a record and now needs it to land.
- Weekly one-to-one sessions
- Label & A&R relationships
- Demo and pitch strategy
- Contracts & what to watch for
- Branding & positioning
- Strategic introductions
Precision Sessions
$150 / hourChoose your own adventure
One hour, one problem. Your session open, screen shared, and the specific thing that is stopping you, solved while you watch. Technical production, mixing, career strategy or an industry question. No program, no commitment, just focused attention on what is actually in your way.
- Book as many or as few as you need
- Your session, your material
- Screen shared, worked through live
- Recording of the session on request
You get the map. And every place I fell off it.
the offer
03The Approach
Real-World Application
Every session ends with steps you can act on that week. Theory without application is entertainment.
Technical & Business
Both sides. Production technique and contract negotiation, sound design and release strategy, because a career needs both.
Industry Navigation
The unwritten rules and the common traps, from someone who has been on both sides of the label desk.
Long-Term Relationship
This is not a course that ends. It is the start of a professional relationship that grows with your career.
Network Integration
Strategic introductions to the right people at the right time. Your network becomes your net worth in this industry.
04The Track Record
Major brandsNike · Sony · ASUS
Label releasesSony · Ultra · EMI · Bonzai
Radio supportBBC Radio 1
Educator forAbleton · SAE · Pyramind · Sonic Academy
Label builtFierce Animal Recordings
Festival & clubGermany · Dubai · United States
Shared bills with Layton Giordani, Cosmic Boys, Gary Beck, Pleasurekraft, Mha Iri and D-Unity.
05How To Apply
What to send
- Your music
- Two or three tracks, finished or not. Unfinished is often more useful.
- Where you are
- Releases so far, what you are playing, what you are running the music on.
- What is stuck
- The honest version. “My tracks never sound finished” is a better answer than a polished one.
- Where you want to be
- In twelve months. Be specific: “signed” is not a goal, it is a wish.
- Which program
- Or say you are not sure and I will tell you which one fits.
I read every application myself and reply to all of them, including the ones I cannot take. If mentoring is not what you need, I will say so. Sometimes the answer is a single Precision Session, or a mix, or nothing at all yet.
Limited intake
Your
Move →
Send two or three tracks, where you are and where you want to be. Every application gets a personal reply, including the ones I can’t take.